Add a Shopify CRO audit service that pays your agency twice. Without hiring a team.

Expert white-label conversion audits for Shopify stores, produced for you and delivered as a branded deck under your name, so you can:

  • ✓Profitably serve small-budget clients you'd otherwise turn away
  • ✓Hand them work indistinguishable from in-house
  • ✓Keep the resale margin, around 3× what you pay
  • ✓Then bill every fix it surfaces as your next project
See the audits & pricing → See a sample first
Every audit delivered in around 3 working days
Built on 13+ years experience and 1,000+ A/B tests. Past work includes Nespresso, Allianz, Chanel & the BBC.
Example audit finding from a live Shopify store: a collection page on the left with a row of sold-out products highlighted, and the written analysis on the right. The sold-out cards offer no waitlist or restock prompt, losing ready-to-buy visitors, with the recommended fix.
Just provide a URL
Audit any client, or a prospect you're still pitching. No analytics access, no logins, no onboarding.
We never contact your client
You own the account and the relationship, start to finish. Fully white-labelled and invisible.
Every fix is yours to bill
Each recommendation is billable work you keep. We diagnose; your team designs and builds.
Profit margins

You pay one price. You set your margin.

Every audit lands as a finished, branded deck. What you charge your client is yours to decide. The gap is your margin. Figures shown in GBP as a starting structure.

✓Not happy with an audit? We'll revise it, and if it's still not right, you don't pay. No questions asked.
Single-page audit Available now
Single page · the easy first sale

A fast way to put your brand on trusted CRO work.

  • ✓
    Your client's most important page, audited on their real store
  • ✓
    The five highest-impact fixes, ranked by impact against effort
  • ✓
    Delivered as a branded deck, in your name
You pay£99
You resell from£350
You keep£251
per audit
Get a single-page audit · £99 → See a sample first →
Full-funnel audit Available now Most partners start clients here
Landing page → checkout · the core engagement

Your client's whole path to purchase, audited end to end. Same senior rigour throughout.

  • ✓
    Every step of the funnel, audited page by page
  • ✓
    One prioritised "fix these first" roadmap they can action the same week
  • ✓
    Delivered as a branded deck, in your name
You pay£349
You resell from£1,200
You keep£851
per audit
Get a full-funnel audit · £349 → See a sample first →
Full-Site Audit + IA review Coming soon
Whole-site coverage + information-architecture review · in development

The deepest tier: full-site conversion coverage for larger clients. In build now; register your interest to be first in line and help shape what it covers.

  • ✓
    Every key page template across the site, audited
  • ✓
    A full information-architecture & navigation review
  • ✓
    One site-wide, prioritised roadmap, in your name
You pay£1,249
You resell from~£3,950
StatusSoon
indicative · register below
Register interest →

Every audit is one-off and fixed-price. No retainer, no onboarding, no lock-in.

Funnel and full-site audits: tell us which collection and product pages matter most to your client, and we'll target those rather than guessing, at no extra cost.

Wholesale figures are a starting structure in GBP. "You resell" prices are suggested. Your margin is yours to set. Volume credit packs lower the unit cost as you scale.

Why agencies use our services

The audit that pays you twice.

Resell an audit and it earns you twice: once on the sale, and again on the work it uncovers.

Revenue 01 · on the resale

Buy wholesale, price it yourself

Every audit arrives finished and under your brand, ready to present. You set the resale price and keep the gap. That margin is shown, tier by tier, on the meters above.

✓ Margin on every deck
Revenue 02 · on the fixes

We diagnose. You build and bill.

We hand you the diagnosis, not the designs. Every issue the audit surfaces is design and build work your team quotes, delivers and bills as its own. And because we never contact your client, that work is only ever yours to win.

✓ A billable project on every finding
What makes us different

Most audits can't be resold. This one's built for it.

Most audits are built to sell direct to the merchant, which quietly makes them impossible for an agency to resell.

Other audit suppliers
  • Needs your client's analytics access
  • Takes a week or more
  • Puts their own name on the deck
  • Pitches your client for the build themselves
The benefits we provide
  • Needs only a URL, even for prospects you haven't won
  • Delivered in days
  • Fully white-labelled: your name, never ours
  • Leaves every fix for you to quote and build
See the work

One finding from a real Shopify audit.

A single slide from a full audit: the live Shopify store shown on the left with the CRO finding highlighted, and the analysis and fix on the right. Every finding is anchored to a real page, so the evidence is impossible to argue with. It lands in your brand so that your client only ever sees you.

Example audit finding from a live Shopify store: a product page on the left with the shipping-promise strip highlighted, and the analysis on the right. The product page promises free express delivery, but checkout reveals paid shipping and long delivery windows, with the recommended fix.
A real finding from a live Shopify store: the problem shown in place, with a fix your client can act on (and the next project you can quote for).
See the full sample deck → A complete audit runs to a dozen prioritised findings like this.
How it works

Three steps. All we need is a URL.

STEP 01

Send a URL

Just the page or site you want reviewed. No client logins, no tracking installs, no kickoff calls.

STEP 02

We produce the audit

The funnel is analysed against proven conversion principles (with Shopify-specific checks across collection, product, cart and checkout) and written up as a prioritised, presentation-ready deck.

STEP 03

You present it as yours

It arrives in your brand: logo, colour, footer. Hand it straight to your client. Keep the margin.

Fully white-labelled

Set your brand once. Every report is yours from then on.

Your logo, your colour and your footer applied to every deck. The methodology, analysis and layout stay consistent, so the quality never drifts no matter how many audits you run.

  • ✓
    Your client never sees us. No mention, no contact, no trace.
  • ✓
    You own the relationship and set the resale price.
  • ✓
    Consistent every time. Same rigour across every audit.
  • ✓
    Every audit surfaces fixable problems, handing you the next project to quote for.
A full-funnel audit cover shown white-labelled: YOUR BRAND and YOUR LOGO placeholders, the audit title, and headline stats: 54 conversion issues, 28 detailed analyses, 5 funnel steps audited.
Who's behind it

You work directly with a senior CRO practitioner. Every time.

I'm Alasdair Humberston, the senior conversion specialist behind Calidex. That's 13+ years in CRO and 1,000+ A/B tests delivered, with past work spanning brands including Nespresso, Allianz, Chanel and the BBC.

I've worked both sides of the table: leading a CRO team of eight agency-side, then owning end-to-end experimentation programmes in-house, covering testing roadmaps, statistical governance, and funnel performance reported at executive level. I know what agencies need from a partner because I've been one.

That's why Calidex is me, directly. No account layer, no junior bench. You get the senior practitioner who ran those programmes, not a hand-off to someone learning on your client's store. The thinking stays senior and the standard stays consistent across every deck you resell.

My focus is deliberately narrow: Shopify stores, where the analysis runs deepest and the recommendations are specific to the platform your clients are actually on.

Questions

The things agencies ask first.

What do I actually receive?

A finished, presentation-ready deck. Each finding is shown on your client's real store with the exact element highlighted, why it's costing conversions, and the fix, prioritised. In your brand, ready to hand over.

Can we tell you which collection and product pages to audit?

Yes, and we'd encourage it. Funnel and full-site audits look at a representative collection and product page; once you've ordered, we'll confirm scope with you by email, so just point us to your client's hero collection and best-selling product, and we'll aim there rather than choosing for you. Targeting the pages that matter is included; if you need extra pages covered beyond the standard scope, tell us and we'll quote it.

Do you need access to my client's store or accounts?

No. Send a URL. That's it. No logins, no tracking installs, no kickoff calls. We work from the live store the way a shopper sees it.

Can I audit a prospect I haven't signed yet?

Yes, and it's one of the best reasons to use us. Because we only need a public URL, you can audit a store you haven't won and walk into the pitch with real findings on their actual site. That's a business-development tool, not just a fulfilment one, and it's something any supplier who needs analytics access simply can't do.

How long does it take?

Days, not weeks. Typically around three working days, fast enough to move on a live pitch.

How should I price it to my client?

That's yours to set. Agencies typically resell at roughly three times wholesale. The gap is your margin.

Is this a retainer or a one-off?

A one-off. Every audit is a single, fixed-price purchase. No retainer, no monthly minimum, no onboarding, no lock-in. Buy one when a client needs it, or run them as often as you like; you're never committed beyond the audit in front of you.

Do you only audit Shopify stores?

We specialise in Shopify. It's where the analysis runs deepest and the checks are most specific, from collection and product pages through cart and checkout. On another platform? Ask, and we'll tell you honestly whether we're the right fit.

Register interest

See a sample audit and the full rate card.

Tell us a little about your agency and we'll send an example deck plus wholesale pricing, and let you know the moment new tiers open.

No spam. No sales calls unless you ask for one.
Your details are used only to send what you asked for.

Takes 20 seconds.
✓ Received

On its way.

Check your inbox shortly for the sample audit and rate card. Talk soon.