White-label Shopify CRO audits · for agencies

Add a CRO audit service to your agency. Without building the team.

Expert conversion audits for Shopify stores, produced for you and delivered as a branded deck under your name. Now you can profitably serve the small-budget clients you'd otherwise turn away — keep the margin, and hand them work indistinguishable from in-house.

See the audits → See a sample first
Your brand. Your client. Your margin.
Built on 13+ years and 1,000+ A/B tests — past work includes Nespresso, Allianz, Chanel & the BBC.
Example audit finding: a live Shopify store on the left with the exact issue highlighted, and the written analysis and recommended fix on the right.
Resell ≈ 3×
Buy wholesale, set your own price. Typical room to resell at roughly three times what you pay.
~3-day turnaround
Send a URL, get a client-ready deck back in days, not weeks — fast enough to move on a live pitch.
Nobody sees us
Fully white-labelled. You own the client and the relationship — we never make contact.
Wholesale & resale

You pay one price. You set the other.

Every audit lands as a finished, branded deck. What you charge your client is yours to decide — the gap is your margin. Figures shown in GBP as a starting structure.

✓Not happy with an audit? We'll revise it — and if it's still not right, you don't pay. No questions asked.
Single-page audit Available now
Single page · the easy first sale

A fast way to put your brand on trusted CRO work.

  • ✓
    Your client's most important page, audited on their real store
  • ✓
    The five highest-impact fixes, ranked by impact against effort
  • ✓
    Delivered as a branded deck, in your name
You pay£99
You resell from£350
You keep£251
per audit
Get a single-page audit — £99 → See a sample first →
Full-funnel audit Available now Most partners start clients here
Landing page → checkout · the core engagement

Your client's whole path to purchase, audited end to end — same senior rigour throughout.

  • ✓
    Every step of the funnel, audited page by page
  • ✓
    One prioritised "fix these first" roadmap they can action the same week
  • ✓
    Delivered as a branded deck, in your name
You pay£349
You resell from£1,200
You keep£851
per audit
Get a full-funnel audit — £349 → See a sample first →
Full-Site Audit + IA review Coming soon
Whole-site coverage + information-architecture review · in development

The deepest tier — full-site conversion coverage for larger clients. In build now; register your interest to be first in line and help shape what it covers.

  • ✓
    Every key page template across the site, audited
  • ✓
    A full information-architecture & navigation review
  • ✓
    One site-wide, prioritised roadmap — in your name
You pay£1,249
You resell from~£3,950
StatusSoon
indicative · register below
Register interest →

Funnel and full-site audits: tell us which collection and product pages matter most to your client, and we'll target those rather than guessing — at no extra cost.

Wholesale figures are a starting structure in GBP. "You resell" prices are suggested — your margin is yours to set. Volume credit packs lower the unit cost as you scale.

See the work

One finding from a real Shopify audit.

A single slide from a full audit: the live Shopify store on the left with the exact element highlighted, and the analysis and fix on the right. Every finding is anchored to the real page — not a generic mockup — so the evidence is impossible to argue with. It lands in your brand; your client only ever sees you.

Sample audit finding from a live Shopify store: a collection page on the left with the top product row highlighted, and the written analysis on the right covering what was observed, why it matters, and the recommended fix.
A real finding from a live Shopify store — the problem shown in place, with a fix your client can act on (and the next project you can quote for).
See the full sample deck → A complete audit runs to a dozen prioritised findings like this.
How it works

Three steps. No onboarding, no access, no logins.

STEP 01

Send a URL

Just the page or site you want reviewed. No client logins, no tracking installs, no kickoff calls.

STEP 02

We produce the audit

The funnel is analysed against proven conversion principles — with Shopify-specific checks across collection, product, cart and checkout — and written up as a prioritised, presentation-ready deck.

STEP 03

You present it as yours

It arrives in your brand — logo, colour, footer. Hand it straight to your client. Keep the margin.

Fully white-labelled

Set your brand once. Every report is yours from then on.

Your logo, your colour, your footer — applied to every deck. The methodology, analysis and layout stay consistent, so the quality never drifts no matter how many you run.

  • ✓
    Your client never sees us. No mention, no contact, no trace.
  • ✓
    You own the relationship and set the resale price.
  • ✓
    Consistent every time — same rigour across every audit.
  • ✓
    Every audit surfaces fixable problems — handing you the next project to quote for.
A full-funnel audit cover shown white-labelled: YOUR BRAND and YOUR LOGO placeholders, the audit title, and headline stats — 54 conversion issues, 25 detailed analyses, 5 funnel steps audited.
Who's behind it

You work directly with a senior CRO practitioner. Every time.

I'm Alasdair Humberston, the conversion specialist behind Calidex — 13+ years in CRO and 1,000+ A/B tests delivered, with past work spanning brands including Nespresso, Allianz, Chanel and the BBC.

I've worked both sides of the table: leading a CRO team of eight agency-side, then owning end-to-end experimentation programmes in-house — testing roadmaps, statistical governance, and funnel performance reported at executive level. I know what agencies need from a partner because I've been one.

That's why Calidex is me, directly. No account layer, no junior bench — you get the senior practitioner who ran those programmes, not a hand-off to someone learning on your client's store. The thinking stays senior and the standard stays consistent across every deck you resell.

My focus is deliberately narrow: Shopify stores, where the analysis runs deepest and the recommendations are specific to the platform your clients are actually on.

Questions

The things agencies ask first.

What do I actually receive?

A finished, presentation-ready deck — each finding shown on your client's real store with the exact element highlighted, why it's costing conversions, and the fix, prioritised. In your brand, ready to hand over.

Can we tell you which collection and product pages to audit?

Yes — and we'd encourage it. Funnel and full-site audits look at a representative collection and product page; once you've ordered, we'll confirm scope with you by email — so just point us to your client's hero collection and best-selling product, and we'll aim there rather than choosing for you. Targeting the pages that matter is included; if you need extra pages covered beyond the standard scope, tell us and we'll quote it.

Do you need access to my client's store or accounts?

No. Send a URL — that's it. No logins, no tracking installs, no kickoff calls. We work from the live store the way a shopper sees it.

How long does it take?

Days, not weeks — typically around three working days, fast enough to move on a live pitch.

Is it genuinely white-label?

Completely. Your logo, colour and footer on every deck; nothing names or links back to us. Your client only ever sees you.

How should I price it to my client?

That's yours to set. Agencies typically resell at roughly three times wholesale — the gap is your margin.

Do you only audit Shopify stores?

We specialise in Shopify — it's where the analysis runs deepest and the checks are most specific, from collection and product pages through cart and checkout. On another platform? Ask, and we'll tell you honestly whether we're the right fit.

What if I'm not happy with an audit?

We'll put it right first — tell us what's not landing and we'll revise it. If you're still not happy, you get a full, no-questions-asked refund.

Register interest

See a sample audit and the full rate card.

Tell us a little about your agency and we'll send an example deck plus wholesale pricing — and let you know the moment new tiers open.

No spam. No sales calls unless you ask for one.
Your details are used only to send what you asked for.

Takes 20 seconds.
✓ Received

On its way.

Check your inbox shortly for the sample audit and rate card. Talk soon.